How can filmmakers turn powerful stories into opportunities for action and change?

Award-winning filmmaker and activist Waad al-Kateab and Impact Producer and Action For Sama Campaign Director Rachael Chadwick explore how films can move beyond the screen and inspire meaningful action.

Drawing on For Sama and the creation of Action For Sama, Waad and Rachael will share how audience responses can be harnessed through screenings, campaigns, partnerships and advocacy.

Featuring examples from Waad’s work and other impact campaigns, the session will offer practical tips on defining your impact goals, identifying key audiences, building partnerships and creating ways for people to get involved.

Combining personal experience with practical advice, the session will encourage filmmakers to think about impact from the earliest stages – and how their stories can continue to create change long after the credits roll.